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Miracle wrinkle cream hype
Theres plenty of anti aging hype about! My friend asked me to check out a promising looking natural herbs site today. Well the first 'face lift in a bottle' type ad I clicked on had this priceless classic..
"Neutralizes free radicals to reduce the appearance of existing fine lines and wrinkles".
Who writes this rubbish?
You are supposed to infer that wrinkles are caused by naughty free radicals just sat around on top of your skin and if you sweep them away with a magic potion or broomstick or whatever, your wrinkles will vanish and that will be $99 please.
Would someone mind telling me how neutralizing free radicals is supposed to remove existing wrinkles??
It is good to neutralize free radicals. They do no end of harm knocking electrons out of orbit and causing cellular replication errors, and thus, most likely, more wrinkles and other issues - but the damage has been done by the time you see an actual wrinkle! Mopping up free radicals to cure wrinkles is like shutting te stable door when the horse is long since gone.
Prevent wrinkles Yes. Reduce wrinkles No.
That potion likely has useful ingredients really in it. I don't know. I didn't look. I'm not going to be buying face cream off someone who hires an idiot to do their marketing, in case they hired one to do their manufacturing too!
But scientific results are more accurate, right?
You see it in the science here and there - some lab will compare their product or device when used to excess with one treatment from a rival and pronounce theirs superior while hoping you won't notice who funded the research. This can be hard to spot, but I point out conflicts if interest where I detect them, and give preference to independent, properly conducted trials.
Thats not just wrinkle treatment they do that with. They do it with cancer treatments too. And the FDA lets them. If anything helps regress cancer and isn't chemo or radiotherapy and you mention that in public, you can be arrested. Cancer is big business.
I hope that in learning how to cure wrinkles you will actually get a taste for reading extracts and scientific papers too. The more you read the easier it gets. One day your ease with reading scientific research for yourself might save your life. It will certainly help you evaluate product claims.
The new religion
You need to be able to do this. Science is the new religion. In the old days people used to look up to a priestly class who interpreted the Word of God from a magic book (because no-one else could read and you could be executed for owning your own bible). If a priest said thats what God said, thats what God said. You agreed with it or got burned at the stake. There a lot of fun to be had once people read the book for themselves too!
Now we have Science telling us what to do instead of God, and the new priestly class are the journalists who read not the research itself, but the press releases put out about extracts from the research.
I am hoping, that in the honorable pursuit of beauty, you will click through to the original extracts of the science I found or translated, see who did it, where, who funded it and how many innocent mice were tortured to produce it. That is - read the book for yourselves! First on beauty, then anything that interests you. If you find it hard going, just read the conclusions at the bottom, start again at the top, see if you can work out how they reached their conclusion etc and soon you will get the hang of it.
How to spot dangerous wrinkle treatments
How to prevent wrinkles
How to treat fine lines
How to treat severe wrinkles
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